Share

About Casio

From "0 to 1".The Casio Philosophy

Kazuo Kashio Chairman & CEO
Kazuo Kashio
Chairman & CEO
Kazuhiro Kashio President & COO
Kazuhiro Kashio
President & COO

Calculators, watches, electronic dictionaries and digital cameras have made it easy for anyone to use information and improve their quality of life.

At Casio, we see it as our mission to invent new products that support intellectual and creative activities, which will, in turn, drive social progress around the world.

In our view, there are countless products just waiting to be invented, each of which would fill a real need. Casio’s job is to create the products of tomorrow that will one day be pervasive and that will make everyone wonder, “How did we ever do without that before?”

We try to invent products that bring new joy to users—delights that they have never experienced before. Our expectation is that each Casio product should open up a whole new world for users, from the moment they first pick it up.

To realise our mission, we have embraced the concept of going from “zero to one” in our product development efforts, where we create something from nothing, and produce new products that delight users and surpass everyone’s expectations – even surprising Casio fans who already expect great things from us.

When a new product is widely adopted, whole new markets develop, thus fostering growth in related industries. This is the story of Casio's contribution to society through innovation that improves people's lives.

Take Casio’s lamp-free projectors, for instance. Guided by our philosophy of going from zero to one, we have created a whole new market for eco-friendly, cost-efficient projectors.

Manufactured in Yamagata, Japan, Casio projectors use cost-saving light source units to keep production costs low, thus ensuring the new generation projectors are competitively priced.

These projectors deliver optimal performance and efficiency, along with a compact design, lower total cost of ownership (TCO) and reduced carbon footprint.

Since their inception in 2010, Casio’s lamp-free projectors have managed to maintain an industryleading position, dominating the Laser and LED Hybrid projector category with close to 93% of worldwide market share.

For the first time, organisations have an energy-saving, environmentally-sustainable tool to go ‘Lamp Free for a Brighter Future’.

We create something from nothing, and produce new products that delight users and surpass everyone’s expectations – even surprising Casio fans who already expect great things from us.